Right now we're only available to US customers, but please let us know if you're outside the US and want to place a pre-order.

  • Customize your dream guitar

    Choose options in more than 20 categories to design your unique, personalized guitar.

    Customize Now 
  • Pay in easy installments with Affirm

    Either pay in full now, or over time with our partner Affirm. All pre-orders are completely refundable, at any point, for any reason.

  • Shipping in July / August 2022

    We'll start shipping pre-orders this summer. Every guitar comes with a 30-day money back guarantee (excludes guitars with custom headstock logos)

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ULTIMATE CHOICE

Choose every aspect of your guitar and see your guitar update in realtime

Once you’re happy, click to order with as little as a 25% deposit, completely refundable at any time

Every guitar comes with a 30-day money back guarantee

  • Bridges, Tremolos & Tuners

  • Strings

  • Nuts

  • Potentiometers

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Ethically made in the USA

We make our guitars at our own facility in Southern California - CNC routing the wood, building the pickups, spraying finish and final assembly all happen under our roof.

We've committed to a set of ethical employment principles we call our "employer manifesto" - we want you to feel good about the company behind the guitars.

After checkout you'll be given the option to donate a guitar to a public school or youth non-profit. We produce these guitars at cost to make them a cost-effective donation.

Meet The Team
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